OpenAI just opened a shelf inside ChatGPT. On November 10, 2026, Businesses in ChatGPT went into beta: you can claim and verify your business profile in Business Hub, and - if you are an eligible US e-commerce or online-service business - launch a Business Agent that stands behind your store, answers shopper questions, and compares your products. It cannot complete a purchase yet; it is the showroom, not the register. For a small business, the transferable move is claiming the shelf: claim the profile, feed the agent the real data, keep a human on the money steps, and read the discovery topics on a schedule. Voices and content are AI-generated.
OpenAI just opened a shelf inside ChatGPT. On November 10, 2026, Businesses in ChatGPT went into beta: you can claim and verify your business profile in Business Hub, and — if you are an eligible US e-commerce or online-service business — launch a Business Agent that stands behind your store, answers shopper questions, and compares your products. It cannot complete a purchase yet; it is the showroom, not the register. For a small business, the transferable move is claiming the shelf: claim the profile, feed the agent the real data, keep a human on the money steps, and read the discovery topics on a schedule.
Voices and content are AI-generated.